CCP commit to excellence, no toppings left behind (CSM)
Make a deal with some pizza chain somewhere and allow players to exchange PLEX for Pizza. One plex is enough for a basic pizza or at least a sizable discount on an order. and CCP can take a cut of all the PLEX that get exchanged through this, as well as increasing the demand overall for PLEX and giving people incentive to buy more PLEX.
My stomach is making the rumblies, that only pizza can satisfy. Let me turn in an ingame PLEX and get a pizza.
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